The Supercars have released their new 2017 championship campaign with a new TVC. The TVC underpins their marketing strategy to broaden their audience by sharing the unrivalled passion of the modern Supercars fan.
A group of unexpected Supercars fans takes centre stage. Titled ‘Get Your Heart Racing’, the campaign targets every Australian with a passion for Supercars – even ballerinas! – with a clear objective to banish the misconception that motorsport is only for car loving revhead.
Check out the new campaign here!
We're all looking forward to The ITM Auckland Supersprint, Pukekohe Park Raceway 2-5 November 2017.